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Are you confusing your customers with “overcooked” website content?

21 January 2022

If you run a business, then you know the pain of website creation. No, not the design or the development (unless you’re spectacularly talented, chances are you hired someone for

Yes, it’s OK to test your copywriters before you hire them (and that’s coming from a copywriter)

17 January 2022

It’s not uncommon for a freelance copywriter to refuse a writing test, on the grounds of “you should trust me.” Here’s why you shouldn’t… You’re running a business. You have

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